Norm Marks of RLPTechnologies addressed CIOs and senior-level IT and business professionals attending the track: Delivering Business Performance with Enterprise Architecture and Business Analytics. In his session, "Beyond the Cube, Applying IT Intelligence to Drive Business Performance," Norm explores how RLPTechnologies has transformed the way data is collected and transformed from disparate sources into a Single Source of Truth (SSOT), where it stands ready drive predictive analytics in the Auto Industry.

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