Automotive retailers and aftermarket retailers, both multi-billion dollar, global industries, are facing both increased competition and economic impact. Each spends millions annually on direct mailing and other marketing efforts to keep their customers informed of their current offerings.

Industry Facts:

• As a customer-facing industry, a 360° view of your customer to support customer centric responses aids success.
• Studies show that customer satisfaction determines the intent to repurchase.
• Understanding your customers will increases satisfaction levels.
• Keeping a comprehensive and accurate record of customers and transactions allows retailers and aftermarket retailers to better analyze customer needs and revenue potential.
• Understanding the customer will be especially important in the current economic situation where the demand for new vehicles is dampened and competition for new customers is intensified.
• Securing and retaining customers can drive revenue increases for Aftermarket Retailers as consumers try to extend the life of their vehicles.
• Understanding customers and their purchase behavior is vital to keeping companies ahead of the curve in the automotive business.

OneView360°can help by collecting customer data from outlets, partners, and 3rd party data vendors to cleanse, enrich and create a single view of the customers.

Ultimately, OneView360° and Polk CDI can enable your business to:

• Recognize customer preferences
• Improve customer segmentation and profiling
• Enhance effectiveness of pricing and promotions
• Enable balanced scorecard and key performance
• Create indicator programs to monitor the business, analyze market strengths and improvement opportunities, and drive appropriate performance rewards

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