Customer Data Integration is a foundational technology that can strengthen and compliment your organization’s Marketing Solutions investments. Polk’s traditional marketing solutions - “best in class” automotive data assets, expertise, proven predictive analytics and data enhancement services - support Customer Data Integration, while Customer Data Integration becomes the conduit to Polk’s leading edge Customer Relationship Management solutions. Sustaining these solutions are Polk’s world class Professional Services employing best practices, methodologies and services to deploy a truly comprehensive realm of automotive Marketing Solutions.

• Lead Management – the industry’s most comprehensive, flexible, efficient solution for handling internet and non-internet prospect leads. The solution distributes leads quickly to help you respond efficiently and enables lead maturation.  Polk’s un-paralleled measurement and reporting allows you to understand conversion rates and perform competitive analysis.  Polk Lead Management provides the most complete vision to enable OEM’s to sell more vehicles, while optimizing growing online marketing spend and lowering cost of sales.
• Lead Scoring – with predictive analytics applied in real-time to internet generated leads, you have more intelligence about a consumer’s propensity to purchase a vehicle allowing you to intelligently select prospect treatment, prioritize focus on hot leads, maximize close rates, and mature all leads for optimal follow-up and treatment and cost of sales reduction.
• Reporting & Analytics – our wealth of information will significantly enhance your marketing research efforts. Whether you are looking to assess your market position, evaluate market potential, identify marketing opportunities, identify competitive threats, execute a financial analysis, perform commercial vehicle analysis, profile and model your customers, develop and implement strong sales strategies, pinpoint advertising audiences or assess new vehicle launch potential, you can count on Polk to deliver effective solutions every time.
• PolkConnect - collects and analyses automotive data including customer transactions, vehicles on the road, consumer spend and geographic information. Using this market intelligence, the solution creates meaningful Service Marketing knowledge about your parts and service target markets, including their total size, potential and the purchase behavior of your customers and prospects. PolkConnect encompasses a comprehensive, integrated customer communication tool for you and your dealers to ensure timely communication of relevant messages to your prospects and predictive marketing to segment your markets to identify the best opportunity for retail and service growth. More specifically:

• Key Performance Indicators (KPI) - provides up-to-date and accurate service and parts market information, derived from daily network transactional data. Allows users to better plan, implement and improve business initiatives to set and monitor benchmarks for growth. Assists dealers in working through potential problem areas using peer group comparisons and best practice guides, which provide actionable and specific information related to the KPI in question - relieving the pressure of having to wait for the next dealer contact before taking action on the specific issue.
• Predictive Marketing - delivers consistent, meaningful customer communication, based on individual customer driving profiles, to ensure incremental parts and labor revenue. Maintains customer relationships and drives retail loyalty beyond the warranty years.
• Service Marketing - drives incremental service volume through conquest marketing activities via on-demand campaigns based on specific market potential analysis. Service marketing is ideal for targeting customers who have already defected to the aftermarket, but, can be used to target active or inactive customers – ideal for targeting customers who have already defected to the aftermarket.
• TradeConnect - targets parts potential in the wholesale trade market. Analyzes B2B parts purchase activity in order to develop effective wholesale parts marketing approaches to the independent repairer network. Those owners often work through the trade network of independent installers and now TradeConnect helps you capitalize on this growing opportunity.