Organizations have long sought after a single view of the customer to improve marketing, loyalty and prospect programs to maintain and grow their customer base. Polk CDI can create this 360° view of your customer. With Polk CDI, we are doing for you what we do for ourselves – managing and integrating automotive consumer data. With our innovative, award winning data integration technology, OneView360°, we capture and consolidate your data from disparate sources to feed upstream operations and downstream analytical and marketing solutions - the same way that we successfully, integrate 2.6 billion data records from over 240 sources.

The high performance, flexible service-oriented architecture design of OneView360°, supports data enhancement through internal services, external services and Polk’s premium automotive data enhancement services, while easing business and technology changes. Polk CDI further leverages R. L. Polk & Co.’s world class operational infrastructure and support – a necessary foundation for high volume data processing.

Polk CDI solution is based on renowned strengths - our award-winning data integration platform, OneView360°, the automotive industry's most complete, accurate consumer data assets and enrichment services, and our rich automotive industry expertise based on decades of managing automotive and consumer data.

• Polk CDI Platform – OneView360° with its integrated components serves as the data integration platform to capture, standardize, transform, enrich, consolidate and disseminate customer data. OneView360°is designed to operate like a factory. It is ideally suited to managing customer data to create a 360° view of the customer and to feed cleansed customer data to source systems and downstream Marketing and Analytical databases. With an open service-oriented architecture, OneView360°can provide improved flexibility and agility for this process to grow and adjust to on-boarding additional and new business unit data and/or new enhancement services.
• Automotive Consumer Data Model and Enhancement Services – when it comes to automotive and consumer data, Polk's collection of data assets and services is the most complete and trusted in the industry. We can put these to use in enriching your customer data through the integration process and beyond with the service-oriented architecture design of OneView360°. Access to Polk data assets via web services vs. batch scenarios brings you an industry exclusive offering.
• Expertise – we know how to manage your automotive data because it is a subset of our data. We have been managing automotive and consumer data for the better part of the last century to create the tacit and explicit knowledge required to manage and integrate automotive data. Our experience and accuracy is “court of law” tested and proven. The result is the use of that integration by every automotive manufacturer in their market analysis and marketing efforts. This data management expertise ensures the success of your CDI project.

The Polk CDI solution is a unique Automotive Customer Data Integration solution offered as a managed service that gives a single source for Award Winning, High Performance Data Integration Technology, Automotive Data Expertise, Renowned Data Enhancement Services, and World Class Operational Support. With Polk CDI managing your Customer Data Integration, you will have formed the foundation for leveraging other Polk Marketing Solutions solutions like: Lead Management, Lead Scoring, PolkConnect, Campaign Management, Service Marketing, and others to further increase your competitive advantage.