Integrate Polk Data Services to Enhance Your Data with Ours=

Enhancement Services represent functions which are invoked to improve or enhance customer data through the data integration process. The Polk CDI solution offers the use of existing Polk data enhancement services and custom enhancement solutions as web services upon data receipt or after consolidation. A non-exhaustive list of Polk data enhancement services available includes:

• Dealer Code Updates - updates all dealer codes in inbound sources to most up-to-date dealer code allowing you to better measure dealer and brand performance.
• Dealerization - appends contractually assigned dealers to the customer record and can assign closest dealer to the record.
• Demographics – offers a complete set of available demographic variables, appending more than 100 variables to your customer records.
• Email Append – appends email address to your customer contact information.
• Geocoding - appends detailed geographic location informatio - county, census tract, blockgroup, latitude and longitude information - to your customer data.
• Lifestyle – appends compiled data from magazine subscriptions and other sources, more than 100 interests and lifestyle variables to enrich your customer data.
• Name & Address Standardization - cleanses customer contact information.
• National Change of Address - offers a means for updating customer address information.
• Phone Append – completes your customer contact information when you have no phone record for the customer.
• Predictive Models - allows opportunity to identify households likely to acquire a vehicle soon.
• Recognition – matches your customer record to our universal data sets to uniquely identify consumers from all inbound data sources.
• Retail/Fleet Flagging - identifies and flags your retail and fleet customers based on customizable rules.
• Reverse Email/Phone Append – completes missing consumer information when you have nothing but an email address or phone number.
• Scoring – PhDs model and mine automotive and consumer data to gain additional insights and provide intelligence to identify Customer Lifetime Value, Propensity to buy, in-market timing, likely budget, service loyalty or any other modeling you wish to leverage.
• Suppressions – identifies consumer phone, email, mail marketing preferences to lower your compliance risks.
• Total Change of Address – complements NCOA updates with addresses compiled from additional sources - subscriptions, deeds, and other 3rd party sources.
• Vehicle Owner Verification - validates vehicle ownership through government registration and title information.
• VIN Decoding - corrects and standardizes the make, model and model year values for all inbound data sources through our VIN Decoding service enabling you to create more accurate analysis using your customer database.
• 3rd party Identifiers - through our partnerships we can append Axciom AbilitecID, D.U.N.S numbers to your customer records.

Polk’s renowned automotive data services are now available in an industry exclusive approach, through the Polk CDI solution as web services. Reducing processing time with Polk’s data services ensures that the most timely data is applied to data prior to marketing campaigns, data reporting and analytics.