The Polk CDI solution with the service-oriented architecture design of OneView360° is enabled to invoke your existing data services, custom enhancement solutions, commercial off the shelf services or Polk data enhancement solutions as web services based on our “best in class” automotive data assets. These services can be applied upon data receipt or after consolidation. A non-exhaustive list of Polk data enhancement services available includes:

• Vehicle Owner Verification - validates vehicle ownership through government registration and title information.
• Name & Address Standardization - cleanses customer contact information.
• Lifestyle & Demographics - appends information to aid in the selection of households for targeting characteristics.
• Recognition - matches your customer record to our universal data sets to uniquely identify consumers.
• National Change of Address - offers a means for updating customer address information.
• Predictive Models - allows opportunity to identify households likely to acquire a vehicle soon.

The availability of these enhancement solutions via Web services vs. batch processing is an industry exclusive offering. Reducing processing time with Polk’s data services ensures that the most timely consumer data is applied to your data prior to marketing campaigns, data reporting and analytics. These dynamics add to the opportunity to minimize costs, maximize efficiencies and facilitate change.

Learn about more Polk enhancement services ->