Leverage Polk's Legacy in Automotive Intelligence

R. L. Polk & Co has collected automotive and consumer data for more than 85 years. In that time, R. L. Polk & Co. has refined a data model to handle the unique requirements of the automotive industry. Now we are sharing our experience with Automotive OEMs and larger dealer groups through our Automotive Consumer Data Model (ACDM). The ACDM is designed around both the consumer and the vehicle. The model supports consumer house holding, vehicle ownership, management of vehicle attributes, coding and management of fleets, linking and tracking of vehicle service, dealer coding, segmentation and more. This powerful model integrates directly into OneView360° and can be tailored to your specific business requirements.