In the automotive industry, the value of a single, accurate view of customer and prospect data cannot be overstated. Without high-quality, consolidated information, your enterprise can miss opportunities to grow revenues and market share. Incomplete data about a customer results in unfulfilled customer centricity where understanding your customers' behaviors is a key driver to maintaining and growing your customer base. Inaccurate data results in misdirected marketing and wasted expenses in the millions each year—a significant point given that the auto industry is one of the largest advertisers in the world.

RLPTechnologies can secure data critical to the industry because we're a division of R. L. Polk & Co., the automotive industry's information expert for more than 85 years. We created OneView360° to be a comprehensive data integration software solution to integrate global consumer data for mining by Polk's industry leading business intelligence (BI) applications. Polk CDI can do the same for your customer data integration efforts to create a 360° view of your customer to enable consistent customer experiences, grow market share, improve loyalty and increase “share of wallet.” Polk’s automotive expertise leveraged by their “best in class” data enhancement services, automotive data assets, automotive data management expertise, and world class operational infrastructure will ensure the success of your CDI efforts.

OneView360° is comprised of integrated modules that automatically transport and transform disparate, inconsistent and redundant data through a process of cleansing and enrichment into a Single Source of Truth” (SSOT). A single view of your information is a powerful tool.

Ultimately, OneView360° and Polk CDI can enable your business to:

• Better manage customer and prospect data and adhere to compliance
• Provide consistent customer experiences, regardless of touch point
• Improve ability to cross-sell and up-sell
• Optimize customer acquisition and retention programs
• Enhance your ability to perform customer segmentation and targeting
• Identify your most profitable customers
• Reduce campaign overlap

Automotive manufacturers in particular have a great opportunity to increase "share of wallet" by extending the relationship with their customers beyond the vehicle purchase to include aftermarket parts, finance and insurance programs, and increased visits to their dealer community. OneView360° makes your data work for you.

Other Data Integration Efforts Which We Can Support

• New product introductions
• Global supplier and spend data analysis
• Product and service quality analysis
• Inventory management and planning

With one powerful software engine, you'll be better able to measure employee contributions, ensure compliance with financial and direct marketing requirements and ensure data integrity, as you design programs to exchange consumer and product information with key value chain partners.

OneView360° lets you extract data based on your business rules. To the automotive industry, this means:

• Integrated product and supply chain information to help manufacturers improve operational efficiencies
• Improved analysis that identifies problems earlier and minimizes the impact of full-scale recalls
• Better accuracy in forecasting reserves

A consolidated view of data can also have a positive effect on warranty repair costs. A single view of production, supplier, and warranty repair order data can help you identify problems earlier, improve forecasting of warranty reserves and enable sharing of warranty costs.

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