a division of R. L. Polk & Co.


The Necessity of Data Integration

Thilo Koslowski Research Vice President & Lead Automotive Analyst, Gartner, Inc.
September 13, 2006
"While most organizations manage information in separate silos, successful ones turn information into strategic assets, applying enterprise information management (EIM) programs to achieve enterprise objectives."

Looking to create a 360° view of your customers to enable consistent customer experiences, grow market share, improve loyalty, and increase “share of wallet”?

Polk CDI is a global customer data integration solution for Automotive OEMs, Financiers, Insurers, Dealers and Aftermarket Retailers. Polk CDI is made up of award winning data integration technology with “best in class” automotive data assets, expertise, proven predictive analytics and data enhancement services - all a through world class operational infrastructure, at less cost, in less time and with less risk.

Polk CDI utilizes the powerful data integration engine of the award winning, OneView360° software to automatically transform disparate, inconsistent and redundant data into a "Single Source of Truth." OneView360° offers high volume data processing, flexibility to leverage your current infrastructure based on a SOA design, and multi-point data quality profiling to catch errors early before downstream use.

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SOA Helps Polk Improve Efficiency, Speed and Quality

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